I — FW26

The Hoodie

Cloth Felpa

Chest clean. One mark, on the back of the hood.

Full bleed

The piece worn. Three-quarter, standing. Hard raking key from the left, long shadow. Crimson ground. No face, no hands above the wrist.

Detail I

The mark, on the cloth, at working distance. Raking light so the relief reads by sheen. Tone on tone — the mark must disappear in colour and appear only in light.

Detail II

The construction decision — hem, cuff, waistband or slit. Square to the seam. Same key.

Cloth macro

Surface at close range. Weave or loop structure legible. No garment silhouette in frame.

The mark — at true size

100 mm

SVRV wordmark at 100 mm

Shown from the 55 mm garment cut — a 100 mm cut must be drawn. Hairlines are optically weighted per size.

Placement
Hood, outer-back panel — 60 mm below the crown seam
Method
Tonal — deboss or raised print
Reads by
Relief and sheen, tone on tone — never by colour

Deboss or raised print — REV 01 leaves both open, to be decided on a wash test. Cut from the master.

Colour
Ivory
Pantone 11-0607 TCX · Sugar Swizzle
Jet Black
Pantone 19-0303 TCX

Two colours, whole collection. The mark is matched to the body, not to a reference.

Entry

Request this piece.

Name it, and we reply from Milano by hand within two days.

Milano. By appointment.

DEMO · placeholders throughout · not for publication